XBOX

THE TASK

Get XBOX to #2 in overall market share in the gaming console category

THE STRATEGY

XBOX is a gaming brand that is doing it all. They have become a culturally relevant gaming hub. But, the thing is, society doesn’t want us to do things that excite or spark our curiosity. Society wants us to bland, by always checking in making sure we are following traditional paths. That’s why XBOX is the perfect place to catch a break and discover something new. XBOX celebrates curiosity and ignites fearless discovery.