KLARNA

 THE TASK

Business Objective - Make Klarna the #1 shop-in-four financial service

Comms Goal - Drive trial of Klarna among shoppers making purchases during the 2H of 2022

Comms Objectives - Increase downloads of Klarna App, and drive purchases using Klarna’s Pay in 4 option

THE STRATEGY

Holiday season is stressful. Are you purchasing the right gift? Will it break the bank? Well, good thing Klarna has many options to make gift giving a fun and enjoyable experience. Celebrate the biggest and the smallest of holidays. Everyday should be celebrated.