APPLE COMMUNITY CENTER

THE TASK

What does Apple need to do to address racism and become anti-racist

THE PLAN

Apple is a one of the leading tech brands worldwide. But what are they doing to address racism? While Apple has made previous efforts and actions, more needs to happen. We propose that Apple creates an Apple Community Center extension from Apple stores. This promotes awareness of the digital divide in the U.S. and tackles this problem. Strategically placing these community centers in areas where the digital divide is the highest in the country.

GET-TO-BY

GET marginalized communities TO have increased access to Apple products and internet BY creating Apple Community Centers that aim to decrease the racial digital divide

APPLE GENIUS BAR

THE TASK

Create a brand story and expand upon this story to make a campaign

THE STRATEGY

Redefine Apple through promoting their Apple Genius Bar as a more relatable and personal extension.